What a brilliant example of community managers watching their social space for an opportunity to score a goal. The short tennis match, or in this case X & O's happened between KitKat and Oreo on Monday on Twitter.
A simple comment made by a customer about two competing brands that she tagged in her Tweet started a fantastic example of smart thinking and fast action. So here it is.
So, who is the first to respond. You might think they will win the watch.
What a beautifully simple and yet effect response (serve) by KitKat. You think, what might the competitior come back with or will they even respond and then...
Superb. Rather than attack your competitor, do the opposite. Put them on a pedestal. And win the match, hook, line and sinker. Absolutely, love it.
You might think to yourself, how can you orchestrate something like this, although I believe some of the most effective viral effects of social media purely come from remaining in the moment and capitalising on the opportunities that are provided for you. Make the space to entice your customers to leave you with those fantastic chances and then respond.
For more tips and hints you can follow +plugMEDIA.net on Twitter or Facebook or enquire about attending one of our training courses in Social Media Marketing.
As outlined on their new News Feed page - Goodbye Clutter, Hello bright, beautiful stories. Facebook has released the details on their new News Feed. Mark Zuckerberg, looking a little nervous on the video from Facebook, Palo Alto, spoke of "rich stories - visual and engaging" and "your choice of feeds" allowing you to "dig into any topic you want".
So what has happened to the News Feed?
As, Julie Zhou - Director of Design, tells us, looking at the feedback they received from users, where only 40% of the original Facebook layout was actually your News Feed and the remainder was clutter. They have focused on a more newspaper type feel and increased your content area by around 65% to 70%. This means larger photos, with text information mapped over the images.
Another big move is cross platform friendly look and feel, "mobile inspired consistent UI", where your news feed looks incredibly similar across all the different OSs.
Linked Articles have also got larger images, more text and even the logo from the publishers appearing in the feed.
Choice of Feeds - now you can chose the feed you wish to see, with up to 7 separate News Feed you can decide what you want your newspaper to look like and what content you are consuming.
When people add you as a friend your Cover photo and Profile Picture appear in the Newsfeed. This means your Cover Photo will get a lot more real estate and might make you really consider what image to use.
Bigger Video
Upcoming Events and Trending Stories appear in the similar format
What does this mean for business?
Content becomes a bigger king. With this new richer visual experience, the challenge will be now to offer more engaging visual content that grabs the users attention. Additionally, due to the fact that users can choose from 7 different News feeds, and Follow being one of these. You will have to really make it worthwhile for your fans to check in on this News feed tab. As for how this will affect EdgeRank, who knows at this stage although due to your content being kept potentially separate it might actually work to your advantage. No clear news has come out as to how Facebook Ads and Promoted Stories will now work, I imagine this was at the core of there redesign decision and it will be even more necessary to pay to the Facebook Ad Revenue. Although, word is that some of the new News feeds will have no ads at present.
Goodbye Clutter
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So, good old Facebook is at it again. Keeping the digital marketing and social media gurus on a continuous learning curve. What can we expect from the meeting in Menlo Park, California on March 7th?
As mobile has become such an important model I imagine we will see a more generic timeline that works across the varying platforms. 6 out of every 10 people visting Facebook daily are doing it through their mobile phone. Additionally, it is expected that we might see Video Ads (up to 15 secs) coming to the newsfeed. Another big change, haven't had the pleasure of testing it myself, is the Graph Search feature that they have rolled out to many users. So, I imagine they will want this more clearly integrated into the new Facebook newsfeed.
Another thing I noticed recently scanning through my own Newsfeed is the enormous quantity of photos that overwhelm your feed. I can see some form of collation of images to make them more easily consumable. Nevertheless, based on a lot of changes by Facebook over the past 24 months I can see advertising taking the centre frame and perhaps some new method for advertisers to pay to get their content seen.
Facebook Test Timeline design: courtesy of ReadWrite founder Richard MacManus, who resides in New Zealand
So, what do you think might be in the new redesign. Or what might you like to see? Tell us your thoughts.
Did you see this beautiful Facebook concept by designer from Fred Nerby in Australia
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