Keep your ears and eyes open

What a brilliant example of community managers watching their social space for an opportunity to score a goal. The short tennis match, or in this case X & O's happened between KitKat and Oreo on Monday on Twitter.

A simple comment made by a customer about two competing brands that she tagged in her Tweet started a fantastic example of smart thinking and fast action. So here it is.

So, who is the first to respond. You might think they will win the watch.

What a beautifully simple and yet effect response (serve) by KitKat. You think, what might the competitior come back with or will they even respond and then...

Superb. Rather than attack your competitor, do the opposite. Put them on a pedestal. And win the match, hook, line and sinker. Absolutely, love it.

You might think to yourself, how can you orchestrate something like this, although I believe some of the most effective viral effects of social media purely come from remaining in the moment and capitalising on the opportunities that are provided for you. Make the space to entice your customers to leave you with those fantastic chances and then respond. 

For more tips and hints you can follow +plugMEDIA.net  on Twitter or Facebook or enquire about attending one of our training courses in Social Media Marketing. 

Author: Sam Lyons