more like a personalized newspaper... Facebook New News feed

As outlined on their new News Feed page - Goodbye Clutter, Hello bright, beautiful stories. Facebook has released the  details on their new News Feed. Mark Zuckerberg, looking a little nervous on the video from Facebook, Palo Alto, spoke of "rich stories - visual and engaging" and "your choice of feeds" allowing you to "dig into any topic you want".

So what has happened to the News Feed?

As, Julie Zhou - Director of Design, tells us, looking at the feedback they received from users, where only 40% of the original Facebook layout was actually your News Feed and the remainder was clutter. They have focused on a more newspaper type feel and increased your content area by around 65% to 70%. This means larger photos, with text information mapped over the images.

Another big move is cross platform friendly look and feel, "mobile inspired consistent UI", where your news feed looks incredibly similar across all the different OSs.

Linked Articles have also got larger images, more text and even the logo from the publishers appearing in the feed.

Choice of Feeds - now you can chose the feed you wish to see, with up to 7 separate News Feed you can decide what you want your newspaper to look like and what content you are consuming.

When people add you as a friend your Cover photo and Profile Picture appear in the Newsfeed. This means your Cover Photo will get a lot more real estate and might make you really consider what image to use.

Bigger Video

Upcoming Events and Trending Stories appear in the similar format

What does this mean for business?

Content becomes a bigger king. With this new richer visual experience, the challenge will be now to offer more engaging visual content that grabs the users attention. Additionally, due to the fact that users can choose from 7 different News feeds, and Follow being one of these. You will have to really make it worthwhile for your fans to check in on this News feed tab. As for how this will affect EdgeRank, who knows at this stage although due to your content being kept potentially separate it might actually work to your advantage. No clear news has come out as to how Facebook Ads and Promoted Stories will now work, I imagine this was at the core of there redesign decision and it will be even more necessary to pay to the Facebook Ad Revenue. Although, word is that some of the new News feeds will have no ads at present.

Goodbye Clutter

Want to be put on the waiting list to see it first - go to the bottom of this page and click Join Waiting List

For more of the latest changes in technology and moves in social media, head over to plugMEDIA.net and sign-up for our Newsletter or Join us on Facebook or Twitter. Our new redesign will be launching soon with some fantastic ways for you to interact and be heard.